CONSUMER RESEARCH ON DIGITAL BEHAVIORS, FOOD MARKET IN SWITZERLAND, 2024

The Consumer Research on Digital Behaviors in Switzerland 2024 report offers valuable insights into the evolving e-commerce landscape in Switzerland, with a specific focus on the Food sector.

Despite Swiss consumers’ strong affinity for food, online shopping in this industry remains niche, with only 60% of the population utilizing online platforms for food purchases [p29]. The report highlights a preference for generalist e-commerce platforms, with credit cards being the primary payment method and Twint penetration at 61% [p12a]. While there has been a reduction in average expenditure due to heightened price sensitivity, the online food market in Switzerland remains resilient, ranking as the second-strongest among surveyed industries [p3]. The findings also reveal a unique payment landscape in Switzerland, with traditional payment methods still widely used alongside emerging options like Twint [p12b].

For a comprehensive analysis of digital consumer behavior trends and insights into the Swiss e-commerce market, download the full PDF report here.