CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, FASHION

Discover the latest insights on consumer behaviors and trends in the Swiss fashion industry with our comprehensive PDF report. Conducted by Dagorà and the Lifestyle Tech Competence Center, this detailed analysis delves into the evolving landscape of online shopping in Switzerland. Uncover key findings such as the dominance of e-commerce in fashion purchases, the impact of generational preferences on shopping habits, and the significance of omnichannel experiences for consumers. Gain valuable insights into e-commerce trends, digital consumer behavior, and the growing influence of sustainability in the fashion sector. Explore the reasons behind high rates of item returns and the preference for generalist e-commerce platforms among Swiss online fashion shoppers. Download the full PDF report today to stay ahead of the curve in understanding the Swiss fashion market and leveraging these insights for strategic decision-making