2023 Research Report
E-COMMERCE HABITS AND BEHAVIOR FOCUS ON THE DESIGN AND FURNITURE INDUSTRY
Discover the enlightening attitudes and behaviors of Swiss e-commerce in Home Design.
From shopping trends, online penetration, platform choices, resistances, purchase cycle.
A must-read for anyone working or aiming to work in Switzerland.
March 2023 report.
About This Report
Discover the Nuances of the Home Design & Furniture Industry
The world of design and furniture encompasses everything from expansive furnishings to light design to textiles or intricate giftware.
Navigating this vast category presents unique challenges, each varying based on the specific segment in focus.
Dive into our comprehensive study, where we engaged with 700 e-shoppers in Switzerland and 1,000 in Italy.
This research unveils the behaviors and attitudes of e-purchasers, offering insights into both online and offline consumption patterns across the diverse categories of Home Design.
Explore findings on the length of the purchase cycle, motivations, obstacles to online purchasing, and untapped potential.
Moreover, gain an understanding of the digital habits of Swiss e-purchasers.
This includes their preferred payment methods, devices, platform choices, and more.
Use the insights from Italy as a benchmark to better comprehend the dynamics of the Swiss market.
Research conducted in March 2023.
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