E-COMMERCE HABITS AND BEHAVIOR FOCUS ON THE DESIGN AND FURNITURE INDUSTRY

Discover the Nuances of the Home Design & Furniture Industry The world of design and furniture encompasses everything from expansive furnishings to light design to textiles or intricate giftware. Navigating this vast category presents unique challenges, each varying based on the specific segment in focus. Dive into our comprehensive study, where we engaged with 700 e-shoppers in Switzerland and 1,000 in Italy. This research unveils the behaviors and attitudes of e-purchasers, offering insights into both online and offline consumption patterns across the diverse categories of Home Design. Explore findings on the length of the purchase cycle, motivations, obstacles to online purchasing, and untapped potential. Moreover, gain an understanding of the digital habits of Swiss e-purchasers. This includes their preferred payment methods, devices, platform choices, and more. Use the insights from Italy as a benchmark to better comprehend the dynamics of the Swiss market. Research conducted in March 2023.