E COMMERCE HABITS AND BEHAVIOR FOCUS ON FASHION INDUSTRY

Fashion industry is one of the most advanced segments in reaching consumers online. In this comprehensive study, where we engaged with 700 e-shoppers in Switzerland and 1,000 in Italy, we dive into the behaviors and attitudes of e-purchasers, offering insights into both online and offline consumption patterns across the diverse categories: clothing, leather goods, shoes, sportswear, watches&jewels. In this deck the most recent trends are explored and quantified, such as omnichannel and its impact on expenditure, social media purchase, live purchase, and returning items. Moreover, gain an understanding of the digital habits of Swiss e-purchasers. This includes their preferred payment methods, devices, platform choices, and more. Use the insights from Italy as a benchmark to better comprehend the dynamics of the Swiss market. Research conducted in March 2023. Unlock the full potential of Swiss e-commerce. Download the complete report now.