E COMMERCE HABITS AND BEHAVIOR FOCUS ON ELECTRONICS

Swiss Electronics E-commerce: A Dual-Channel Exploration

Venture into the depths of the Swiss electronics e-commerce scene through our enlightening study, informed by the perspectives of 700 Swiss and 1,000 Italian consumers, revealing the shifting patterns and attitudes of customers navigating both the online and offline landscapes of the electronics sector.

The research highlights a significant blend of online and offline shopping habits, with the highest incidences of omnichannel behaviours.

The study spans a diverse range of product segments, from smartphones to computers, and gaming consoles to small home appliances.

Informed by the perspectives of 700 Swiss and 1,000 Italian consumers, our investigation also shows online shopping frequencies, preferred platforms, payment methods and many other information, offering a treasure trove of insights across multiple electronics segments.

The study also uncovers generational patterns, with millennials role in online electronics purchases, and offers a snapshot of consumer electronics spending pro capita, prompting a closer look at what drives this expenditure and how online sales will shape future spending habits.

Research conducted in March 2023.

Enhance your strategy with our detailed report on Swiss electronics e-commerce.

Download the complete report now.