E-COMMERCE HABITS AND BEHAVIOR FOCUS ON COSMETICS INDUSTRY

Navigating Swiss Cosmetics E-commerce: Insights and Strategies Delve into the Swiss cosmetics e-commerce market with our insightful study, drawing on the responses of 700 Swiss and 1,000 Italian consumers. This research uncovers the evolving trends and consumer behaviors in the realm of online and offline shopping within the cosmetics industry. Witness the subtle yet significant consumer preferences across various segments including skincare, makeup, perfumes, and hair care. Our study shows the nuanced differences between digital and physical store purchases, revealing the surprising purchasing patterns across generations, with an emerging focus on the increasing influence of male consumers in the market. Explore the strategic shifts in omnichannel engagement and the rising influence of social media in consumer purchasing decisions. The report also hints at how sustainability considerations are increasingly guiding consumer spending in the cosmetics sector, reshaping the industry landscape. This comprehensive analysis is more than just numbers; it provides a deeper understanding of the market's complexities and potential directions. Research conducted in March 2023. Download the complete report now.