CONSUMER RESEARCH ON DIGITAL BEHAVIOURS IN SWITZERLAND 2024

The Consumer Research on Digital Behaviors in Switzerland report for 2024 offers a comprehensive analysis of e-commerce adoption, device preferences, payment methods, and trends in various sectors such as fashion, design, food, cosmetics, and travel [3a].

The study provides valuable insights into technology adoption in online shopping and the preferences of Swiss consumers for digital platforms [4a]. It also explores the impact of Artificial Intelligence on the online shopping landscape, addressing concerns such as job displacement and AI overriding human control [4b].

With a focus on the evolving digital landscape in Switzerland, the report highlights the continued importance of omnichannel strategies and generalist e-commerce platforms for consumers [4c]. For businesses looking to navigate the changing online shopping environment, the report offers key takeaways and actionable intelligence [3b].

Download the full PDF report to gain in-depth insights into consumer behavior, e-commerce trends, and the future of online shopping in Switzerland [5].