2023 Research Report
E-COMMERCE HABITS AND BEHAVIOR FOCUS ON FOOD INDUSTRY
Discover the intricate details of Swiss e-commerce in food industry.
From shopping trends, online penetration, platform choices, resistances.
A must-read for anyone working or aiming to work in Switzerland.
March 2023 report.
About This Report
A comprehensive study conducted on a representative sample of 700 e-shoppers in Switzerland and 1000 in Italy, to unveil e-commerce behaviors and attitudes.
Explore e-shopping frequency and online and offline consumption of the different food categories, such as coffee, frozen food, packaged foods and beverages, fresh food, resistances to online purchase, motivations and potential.
Besides specific market trends, such as social media commerce or omnichannel, the deck is also showing payment methods, devices used, platform choices, to better understand Switzerland dynamics using Italy as benchmark.
The research was conducted in March 2023.
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