CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, BEAUTY AND PERSONAL CARE

Our research report “Consumer Research on Digital Behaviors in Switzerland – 2024” delves into the online trends of the Beauty & Personal Care industry within the Swiss market.

The study, conducted by Dagorà and the Lifestyle Tech Competence Center, examines the unique purchasing patterns and preferences of Swiss consumers, particularly focusing on the shifts in e-commerce behaviors and attitudes. Highlighting the varying habits across different age groups and genders, the report identifies the dominance of online shopping among millennials contrasted with the offline purchasing tendency of baby boomers [p10].

By delving into the evolving digital consumer behavior landscape and the impact of factors like social media commerce, artificial intelligence, and sustainability, the report provides valuable insights into the Swiss online shopping habits [p11a].

With a detailed analysis of payment methods, e-commerce trends, and the potential growth opportunities within the Beauty & Personal Care sector, this report serves as a comprehensive guide for businesses looking to capitalize on the digital market in Switzerland. Download the full PDF report to gain a deeper understanding of Swiss consumer behavior and unlock avenues for strategic growth [p11b].