Dagorà knowledge hub

R&D & Insights

Dagorà produces in-depth qualitative and quantitative research on e-commerce and digital trends, with a particular focus on online behaviour in Switzerland. Working alongside established research institutes and partners, we publish trusted data and analysis across a range of lifestyle industries. Reports are available for individual purchase or included free with Dagorà membership. You'll also find a broad range of thought leadership and insights open to all readers. Explore our reports and insights below.

64 items available

Creating a Culture of Excellence in Data Management FREE

Creating a Culture of Excellence in Data Management

The article highlights how empowering employees improves data quality and fosters collaboration. It calls for better training, accountability, and alignment with organizational goa

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Modern workplace: Essential skills FREE

Modern workplace: Essential skills

Leaders need to understand feelings, talk clearly, and stay flexible to handle changes at work. These skills help them support their team and solve problems

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Leading with impact FREE

Leading with impact

How to Focus on What Truly Matters

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Unlocking Creative Potential FREE

Unlocking Creative Potential

Embracing Generative AI for Innovation.

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Enhancing Team Visibility in the Workplace FREE

Enhancing Team Visibility in the Workplace

Leaders can enhance their team’s visibility by aligning recognition with individual career goals, using multiple communication channels, and emphasizing measurable impact.

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Learning from mistakes FREE

Learning from mistakes

A strategic approach to decision-making

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Leading with resilience: the essential role of self-care in leadership FREE

Leading with resilience: the essential role of self-care in leadership

Leaders often prioritize the needs of their teams and organizations, leaving self-care as an afterthought.

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Navigating professional identity  FREE

Navigating professional identity 

and the fear of failure

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3 traps on the way to becoming a customer-centric company FREE

3 traps on the way to becoming a customer-centric company

Customer-centricity is an aspiration for many organizations, but achieving it is fraught with challenges

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When startups should scale for sustainable success FREE

When startups should scale for sustainable success

Deciding when to scale is a crucial but difficult choice in the cutthroat world of entrepreneurship.

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Harnessing digital twins and gen AI  FREE

Harnessing digital twins and gen AI 

for smarter strategic decisions

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AI outperforms, but human CEOs remain irreplaceable FREE

AI outperforms, but human CEOs remain irreplaceable

A hybrid future of leadership

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A Framework for Better Decision-Making FREE

A Framework for Better Decision-Making

Learning from Mistakes

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What Luxury fashion can learn from the wholesale flower market? FREE

What Luxury fashion can learn from the wholesale flower market?

The core challenge lies in moving inventory without eroding brand value.

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New leaders embrace failure as a path to growth FREE

New leaders embrace failure as a path to growth

Leaders are now encouraged to openly discuss mistakes with their teams, transforming failures into valuable learning opportunities

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European Innovation Scoreboard 2024: tracking progress and challenges across the continent FREE

European Innovation Scoreboard 2024: tracking progress and challenges across the continent

The latest edition of the EIS, released on July 8, 2024, outlines significant trends and developments in Europe’s innovation landscape.

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Client relationship management. Practices every business should prioritize FREE

Client relationship management. Practices every business should prioritize

Client relationship management (CRM) is essential for maintaining and nurturing connections with both new and existing clients.

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Stats about diversity in entrepreneurship FREE

Stats about diversity in entrepreneurship

Minority groups often face unique challenges, especially when it comes to securing funding, building networks, and overcoming systemic barriers.

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Welcome to the Era of the A.I. Smartphone FREE

Welcome to the Era of the A.I. Smartphone

Apple and Google Transform Smartphones with AI-Powered Features

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How creators are using AI to drive social commerce FREE

How creators are using AI to drive social commerce

The creator economy is booming as more and more people aspire to be content creators than ever before.

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Social Media as the highest ROI channel and Facebook’s enduring power FREE

Social Media as the highest ROI channel and Facebook’s enduring power

Let’s dive into two significant trends shaping marketing in 2024: the dominance of social media and the persistent power of Facebook.

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Dagorà unveils a series of transformative events for 2024 FREE

Dagorà unveils a series of transformative events for 2024

Innovation and Collaboration in Lifestyle, Fashion, and Retail

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Boosting business growth through customer referrals FREE

Boosting business growth through customer referrals

New research reveals the power of "referral contagion," where referred customers buy more and make additional referrals. This phenomenon, driven by social factors, can be leveraged

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Cultivating an Innovator’s Mindset FREE

Cultivating an Innovator’s Mindset

Soren Kaplan’s Three Steps

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Mastering effective communication: the “What, So What, Now What” framework FREE

Mastering effective communication: the “What, So What, Now What” framework

Like a Swiss Army knife, known for versatility and reliability, this structure is flexible and suits various communication scenarios.

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Echoverse Marketing FREE

Echoverse Marketing

Explore how the Internet and AI tools are transforming marketing communications within a complex, interactive landscape known as the echoverse.

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Strategic Alignment FREE

Strategic Alignment

The key to successful corporate innovation

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Shaping Online Shopping Preferences in Switzerland FREE

Shaping Online Shopping Preferences in Switzerland

Generational Differences and Key Factors

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The Swiss Conundrum: Exploring the Dichotomy of Online and In-Store Food Shopping FREE

The Swiss Conundrum: Exploring the Dichotomy of Online and In-Store Food Shopping

Understanding the intricacies of Swiss consumer behavior in food shopping

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eLuxury Summit 2024: shaping the future of luxury FREE

eLuxury Summit 2024: shaping the future of luxury

Join us in Lausanne, Switzerland, on November 26, 2024, to explore groundbreaking ideas, forge strategic partnerships, and drive transformative change in the luxury sector.

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The Rise of Online Shopping in Home Design FREE

The Rise of Online Shopping in Home Design

Insights into the current trends in Switzerland’s home design and furniture market

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Retail Tech Innovation 2024: The Future of Retail FREE

Retail Tech Innovation 2024: The Future of Retail

Save the date: October 23rd, 2024 at Google HQ Europaallee - Zurich, Switzerland

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Balancing MarTech and People:Sidea Group’s Unique Company Culture FREE

Balancing MarTech and People:Sidea Group’s Unique Company Culture

An article from Sidea Group about balancing martech and people.

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Digital Revolution in Switzerland’s Travel Industry FREE

Digital Revolution in Switzerland’s Travel Industry

A consumer research for trends and insights for 2024

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Beauty & Personal Care Industry FREE

Beauty & Personal Care Industry

Understanding Digital Behaviors in Switzerland's Beauty & Personal Care Industry

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AI in Swiss E-commerce FREE

AI in Swiss E-commerce

Understanding consumer attitudes and concerns.

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Digital Sustainability: the new ingredient for successful e-commerce FREE

Digital Sustainability: the new ingredient for successful e-commerce

A Case Study by Karma Metrix and Paul&Shark Innovation

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Insights from the 2024 Global Comms Report FREE

Insights from the 2024 Global Comms Report

sheds light on critical trends reshaping the public relations (PR) and communications landscape, emphasizing the evolving role of professionals

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Unlocking Innovation FREE

Unlocking Innovation

The Dagorà Lifestyle Innovation Hub Paves the Way for Future Growth

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An Unexpected and Fascinating Journey into the World of Fashion, Sport, and Tourism. FREE
Innovation Showcase: Revolutionizing E-commerce with Unguess and Canali FREE

Innovation Showcase: Revolutionizing E-commerce with Unguess and Canali

Unguess and Canali innovation case study.

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Catalyzing Change: the Innovation Booster Programme’s journey. FREE

Catalyzing Change: the Innovation Booster Programme’s journey.

Co-Creating Radical Solutions for a Dynamic World.

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Embracing Decentralized Innovation FREE

Embracing Decentralized Innovation

A new organizational model for Big Companies.

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Social Media Shopping in Switzerland FREE

Social Media Shopping in Switzerland

The Impact of Facebook and Instagram on Fashion E-commerce

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Home Design Purchases Unpacked. FREE

Home Design Purchases Unpacked.

The Pros and Cons of Virtual Furniture Shopping.

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Do you collaborate for innovation? FREE

Do you collaborate for innovation?

In the dynamic landscape of business-to-business (B2B) relationships, finding the right collaboration partners is crucial for fostering innovation.

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Cultivating Innovation FREE

Cultivating Innovation

Winning strategies to Foster Creativity and Growth within Your Company

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How innovation drives Switzerland FREE

How innovation drives Switzerland

Innovation is the lifeblood of Switzerland, a nation known for its precision, ingenuity, and forward-thinking mindset.

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CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND 2024, HOME DESIGN AND FURNITURE PAID

CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND 2024, HOME DESIGN AND FURNITURE

<p>Discover the latest insights on <strong>consumer behavior</strong> in <strong>Switzerland’s home design and furniture</strong> industry with our comprehensive report. Delve into the digital behaviors <strong>and e-commerce trends</strong> shaping the market.</p>

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CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, TRAVEL

<p>Discover the latest <strong>insights</strong> on <strong>digital behaviors</strong> in <strong>Switzerland’s travel</strong> and transportation industry in 2024. The report delves into consumer preferences, online purchasing <strong>habits</strong>, <strong>payment methods</strong>, <strong>device</strong> usage, and <strong>trends</strong> within the sector.</p>

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CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, FASHION

<p>Conducted by <strong>Dagorà</strong> and the <strong>Lifestyle Tech Competence Center</strong>, this detailed analysis delves into the evolving landscape of online shopping in Switzerland. Discover the latest <strong>insights</strong> on consumer <strong>behaviors</strong> and <strong>trends</strong> in the <strong>Swiss fashion industry</strong> with our comprehensive PDF report.</p>

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CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, BEAUTY AND PERSONAL CARE

<p>The study, conducted by <strong>Dagorà</strong> and the <strong>Lifestyle Tech Competence Center</strong>, examines the unique purchasing patterns and preferences of <strong>Swiss consumers</strong>, particularly focusing on the shifts in <strong>e-commerce behaviors</strong> and attitudes.</p>

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CONSUMER RESEARCH ON DIGITAL BEHAVIOURS IN SWITZERLAND 2024

<p>The <strong>Consumer Research</strong> on <strong>Digital Behaviors</strong> in <strong>Switzerland</strong> report for <strong>2024</strong> offers a comprehensive analysis of <strong>e-commerce</strong> adoption, <strong>device</strong> preferences, <strong>payment</strong> methods, and <strong>trends</strong> in various sectors such as fashion, design, food, cosmetics, and travel</p>

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CONSUMER RESEARCH ON DIGITAL BEHAVIORS, FOOD MARKET IN SWITZERLAND, 2024

<p>The <strong>Consumer Research on Digital Behaviors in Switzerland 2024</strong> report offers valuable insights into the evolving <strong>e-commerce landscape</strong> in Switzerland, with a specific focus on the Food sector.</p>

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E COMMERCE HABITS AND BEHAVIOR FOCUS ON ELECTRONICS

<p>Explore the <strong>dynamics of Swiss e-commerce in electronics</strong>, where millennials lead online purchases and spending averages.</p> <p>Gain unique insights with our<strong> detailed consumer electronics report</strong>.</p> <p>2023 research study.</p>

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E-COMMERCE HABITS AND BEHAVIOR FOCUS ON COSMETICS INDUSTRY

<p>Gain insights into Swiss e-commerce <strong>trends in cosmetics</strong>.</p> <p>From online shopping habits to sustainability and social media influence.</p> <p>Essential for understanding <strong>Switzerland’s unique digital consumer behavior</strong>.</p> <p><strong>2023 research study.</strong></p>

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E-COMMERCE HABITS AND BEHAVIOR FOCUS ON TRAVEL INDUSTRY

<p>Discover the insights of the <strong>Travel Industry; Trasportation market, with details in transportation, hotels, packaged holidays, car rent and cruise holidays</strong>.</p> <p>A comparative study with 700 interviews in Switzerland and 1000 interviews in Italy.<br /> Research conducted in March 2023.</p>

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E-COMMERCE HABITS AND BEHAVIOR FOCUS ON FOOD INDUSTRY

<p>Discover the intricate details <strong>of Swiss e-commerce in food industry</strong>.</p> <p>From shopping trends, online penetration, platform choices, resistances.</p> <p>A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>

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E-COMMERCE HABITS AND BEHAVIOR FOCUS ON THE DESIGN AND FURNITURE INDUSTRY

<p>Discover the enlightening <strong>attitudes and behaviors of Swiss e-commerce in Home Design</strong>.</p> <p>From shopping trends, online penetration, platform choices, resistances, purchase cycle.</p> <p>A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>

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E COMMERCE HABITS AND BEHAVIOR FOCUS ON FASHION INDUSTRY

<p>Discover the <strong>enlightening attitudes and behaviors of Swiss e-commerce in Fashion</strong>.</p> <p>From <strong>shopping trends, online penetration, platform choices, and more</strong>. A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>

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E-COMMERCE HABITS AND BEHAVIOR – 2023 SWITZERLAND, TICINO, ITALY

<p>Discover the intricate details of <strong>Swiss e-commerce</strong>.</p> <p>From <strong>shopping trends, platform choices to Gen Z preferences</strong> and security concerns. A must-read for businesses in or eyeing Switzerland. March 2023 report.</p>

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