Dagorà knowledge hub
R&D & Insights
Dagorà produces in-depth qualitative and quantitative research on e-commerce and digital trends, with a particular focus on online behaviour in Switzerland. Working alongside established research institutes and partners, we publish trusted data and analysis across a range of lifestyle industries. Reports are available for individual purchase or included free with Dagorà membership. You'll also find a broad range of thought leadership and insights open to all readers. Explore our reports and insights below.
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Creating a Culture of Excellence in Data Management
The article highlights how empowering employees improves data quality and fosters collaboration. It calls for better training, accountability, and alignment with organizational goa
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Modern workplace: Essential skills
Leaders need to understand feelings, talk clearly, and stay flexible to handle changes at work. These skills help them support their team and solve problems
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Enhancing Team Visibility in the Workplace
Leaders can enhance their team’s visibility by aligning recognition with individual career goals, using multiple communication channels, and emphasizing measurable impact.
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Leading with resilience: the essential role of self-care in leadership
Leaders often prioritize the needs of their teams and organizations, leaving self-care as an afterthought.
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3 traps on the way to becoming a customer-centric company
Customer-centricity is an aspiration for many organizations, but achieving it is fraught with challenges
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When startups should scale for sustainable success
Deciding when to scale is a crucial but difficult choice in the cutthroat world of entrepreneurship.
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What Luxury fashion can learn from the wholesale flower market?
The core challenge lies in moving inventory without eroding brand value.
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New leaders embrace failure as a path to growth
Leaders are now encouraged to openly discuss mistakes with their teams, transforming failures into valuable learning opportunities
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European Innovation Scoreboard 2024: tracking progress and challenges across the continent
The latest edition of the EIS, released on July 8, 2024, outlines significant trends and developments in Europe’s innovation landscape.
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Client relationship management. Practices every business should prioritize
Client relationship management (CRM) is essential for maintaining and nurturing connections with both new and existing clients.
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Stats about diversity in entrepreneurship
Minority groups often face unique challenges, especially when it comes to securing funding, building networks, and overcoming systemic barriers.
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Welcome to the Era of the A.I. Smartphone
Apple and Google Transform Smartphones with AI-Powered Features
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How creators are using AI to drive social commerce
The creator economy is booming as more and more people aspire to be content creators than ever before.
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Social Media as the highest ROI channel and Facebook’s enduring power
Let’s dive into two significant trends shaping marketing in 2024: the dominance of social media and the persistent power of Facebook.
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Dagorà unveils a series of transformative events for 2024
Innovation and Collaboration in Lifestyle, Fashion, and Retail
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Boosting business growth through customer referrals
New research reveals the power of "referral contagion," where referred customers buy more and make additional referrals. This phenomenon, driven by social factors, can be leveraged
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Mastering effective communication: the “What, So What, Now What” framework
Like a Swiss Army knife, known for versatility and reliability, this structure is flexible and suits various communication scenarios.
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Echoverse Marketing
Explore how the Internet and AI tools are transforming marketing communications within a complex, interactive landscape known as the echoverse.
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Shaping Online Shopping Preferences in Switzerland
Generational Differences and Key Factors
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The Swiss Conundrum: Exploring the Dichotomy of Online and In-Store Food Shopping
Understanding the intricacies of Swiss consumer behavior in food shopping
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eLuxury Summit 2024: shaping the future of luxury
Join us in Lausanne, Switzerland, on November 26, 2024, to explore groundbreaking ideas, forge strategic partnerships, and drive transformative change in the luxury sector.
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The Rise of Online Shopping in Home Design
Insights into the current trends in Switzerland’s home design and furniture market
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Retail Tech Innovation 2024: The Future of Retail
Save the date: October 23rd, 2024 at Google HQ Europaallee - Zurich, Switzerland
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Balancing MarTech and People:Sidea Group’s Unique Company Culture
An article from Sidea Group about balancing martech and people.
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Digital Revolution in Switzerland’s Travel Industry
A consumer research for trends and insights for 2024
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Beauty & Personal Care Industry
Understanding Digital Behaviors in Switzerland's Beauty & Personal Care Industry
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Digital Sustainability: the new ingredient for successful e-commerce
A Case Study by Karma Metrix and Paul&Shark Innovation
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Insights from the 2024 Global Comms Report
sheds light on critical trends reshaping the public relations (PR) and communications landscape, emphasizing the evolving role of professionals
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An Unexpected and Fascinating Journey into the World of Fashion, Sport, and Tourism.
Inspiration for the Modern Marketing Manager
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Innovation Showcase: Revolutionizing E-commerce with Unguess and Canali
Unguess and Canali innovation case study.
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Catalyzing Change: the Innovation Booster Programme’s journey.
Co-Creating Radical Solutions for a Dynamic World.
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Dagorà Lifestyle Innovation Hub: spearheading the future of innovation in Ticino
The Innovation Booster Project.
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Social Media Shopping in Switzerland
The Impact of Facebook and Instagram on Fashion E-commerce
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Do you collaborate for innovation?
In the dynamic landscape of business-to-business (B2B) relationships, finding the right collaboration partners is crucial for fostering innovation.
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Cultivating Innovation
Winning strategies to Foster Creativity and Growth within Your Company
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How innovation drives Switzerland
Innovation is the lifeblood of Switzerland, a nation known for its precision, ingenuity, and forward-thinking mindset.
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CONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND 2024, HOME DESIGN AND FURNITURE
<p>Discover the latest insights on <strong>consumer behavior</strong> in <strong>Switzerland’s home design and furniture</strong> industry with our comprehensive report. Delve into the digital behaviors <strong>and e-commerce trends</strong> shaping the market.</p>
View DetailsCONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, TRAVEL
<p>Discover the latest <strong>insights</strong> on <strong>digital behaviors</strong> in <strong>Switzerland’s travel</strong> and transportation industry in 2024. The report delves into consumer preferences, online purchasing <strong>habits</strong>, <strong>payment methods</strong>, <strong>device</strong> usage, and <strong>trends</strong> within the sector.</p>
View DetailsCONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, FASHION
<p>Conducted by <strong>Dagorà</strong> and the <strong>Lifestyle Tech Competence Center</strong>, this detailed analysis delves into the evolving landscape of online shopping in Switzerland. Discover the latest <strong>insights</strong> on consumer <strong>behaviors</strong> and <strong>trends</strong> in the <strong>Swiss fashion industry</strong> with our comprehensive PDF report.</p>
View DetailsCONSUMER RESEARCH ON DIGITAL BEHAVIORS IN SWITZERLAND – 2024, BEAUTY AND PERSONAL CARE
<p>The study, conducted by <strong>Dagorà</strong> and the <strong>Lifestyle Tech Competence Center</strong>, examines the unique purchasing patterns and preferences of <strong>Swiss consumers</strong>, particularly focusing on the shifts in <strong>e-commerce behaviors</strong> and attitudes.</p>
View DetailsCONSUMER RESEARCH ON DIGITAL BEHAVIOURS IN SWITZERLAND 2024
<p>The <strong>Consumer Research</strong> on <strong>Digital Behaviors</strong> in <strong>Switzerland</strong> report for <strong>2024</strong> offers a comprehensive analysis of <strong>e-commerce</strong> adoption, <strong>device</strong> preferences, <strong>payment</strong> methods, and <strong>trends</strong> in various sectors such as fashion, design, food, cosmetics, and travel</p>
View DetailsCONSUMER RESEARCH ON DIGITAL BEHAVIORS, FOOD MARKET IN SWITZERLAND, 2024
<p>The <strong>Consumer Research on Digital Behaviors in Switzerland 2024</strong> report offers valuable insights into the evolving <strong>e-commerce landscape</strong> in Switzerland, with a specific focus on the Food sector.</p>
View DetailsE COMMERCE HABITS AND BEHAVIOR FOCUS ON ELECTRONICS
<p>Explore the <strong>dynamics of Swiss e-commerce in electronics</strong>, where millennials lead online purchases and spending averages.</p> <p>Gain unique insights with our<strong> detailed consumer electronics report</strong>.</p> <p>2023 research study.</p>
View DetailsE-COMMERCE HABITS AND BEHAVIOR FOCUS ON COSMETICS INDUSTRY
<p>Gain insights into Swiss e-commerce <strong>trends in cosmetics</strong>.</p> <p>From online shopping habits to sustainability and social media influence.</p> <p>Essential for understanding <strong>Switzerland’s unique digital consumer behavior</strong>.</p> <p><strong>2023 research study.</strong></p>
View DetailsE-COMMERCE HABITS AND BEHAVIOR FOCUS ON TRAVEL INDUSTRY
<p>Discover the insights of the <strong>Travel Industry; Trasportation market, with details in transportation, hotels, packaged holidays, car rent and cruise holidays</strong>.</p> <p>A comparative study with 700 interviews in Switzerland and 1000 interviews in Italy.<br /> Research conducted in March 2023.</p>
View DetailsE-COMMERCE HABITS AND BEHAVIOR FOCUS ON FOOD INDUSTRY
<p>Discover the intricate details <strong>of Swiss e-commerce in food industry</strong>.</p> <p>From shopping trends, online penetration, platform choices, resistances.</p> <p>A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>
View DetailsE-COMMERCE HABITS AND BEHAVIOR FOCUS ON THE DESIGN AND FURNITURE INDUSTRY
<p>Discover the enlightening <strong>attitudes and behaviors of Swiss e-commerce in Home Design</strong>.</p> <p>From shopping trends, online penetration, platform choices, resistances, purchase cycle.</p> <p>A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>
View DetailsE COMMERCE HABITS AND BEHAVIOR FOCUS ON FASHION INDUSTRY
<p>Discover the <strong>enlightening attitudes and behaviors of Swiss e-commerce in Fashion</strong>.</p> <p>From <strong>shopping trends, online penetration, platform choices, and more</strong>. A must-read for anyone working or aiming to work in Switzerland.</p> <p>March 2023 report.</p>
View DetailsE-COMMERCE HABITS AND BEHAVIOR – 2023 SWITZERLAND, TICINO, ITALY
<p>Discover the intricate details of <strong>Swiss e-commerce</strong>.</p> <p>From <strong>shopping trends, platform choices to Gen Z preferences</strong> and security concerns. A must-read for businesses in or eyeing Switzerland. March 2023 report.</p>
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