iceep is a new online customer experience for brands looking to strengthen their DTC (Direct-to-Consumer) business through engagement with environmentally conscious consumers and a vision to transition to a circular business model. Using takeback as our essential building block, we help brands close their product loops by making takeback their strongest loyalty asset. Our software application for their online stores leverages existing e-commerce infrastructure and places at the heart of our solution the emotional bond that connects brands, their products, and consumers. We help our customers exploit the business opportunity hidden within takeback programs and increase the effectiveness of end-of-life activities such as recycling and second-hand sales. iceep is a solution for brands that recognize the value of having ownership and keeping their products, their data, and their customer's journey in a permanent closed loop.