2020_02 Arcmedia: Roger is new Sales Manager. Arcmedia: e-mail marketing (MailWeaver), Dig Transformation for SME (PIM, Media data bank, E-com b2b, b2c, marketing automation). Industry: Fintech, Food, Luxus, Fashion. Stefano is decision maker, but he barely has time for meetings. Interesting events: FIW, B2B, Women, eLux, eFood. Follow-up 3rd week of March. 2019: Arcmedia (e-mail MT solutions, e-com platform, e-business strategy): want to communicate directly with the leads, but strangely not interested in WS because on events they can be in touch with more leads. Interesed industries are: food, fashion, retail, tools (construction), banks, insurance. Events like: FIW, New Commerce Forum, Luxury, FoodTech are the most interesting.